This step-by-step guide to doubling your marketing results through writing teaches:
- how we’ve doubled results of direct mail by changing the headline alone and how you can too
- how we’ve more than doubled the results of online advertising by changing the order of the words in the headline and how you can use that for your own marketing
- what the most effective subject lines are for getting people to open your emails – and how we learnt this information by mistake
- the rules that all journalists learn about writing introductory sentences
We’ll then cover where writing effective messages fits into the 4 stages of effective activity marketing campaigns, we’ll all re-work real-life examples of activity marketing materials, and finally we will give you a short summary of resources available for free online at www.promotingactivity.com.
At the end of the workshop we will provide all this information as handouts.
Costs
- 1-hour workshop – £400 + travel costs + VAT
- 2-hour workshop – £600 + travel costs + VAT
- 1-hour one-on-one training session over phone – £140 + VAT
“The workshop was very interesting and the delivery style was excellent. It has given me many useful ideas for promoting sport and physical activity in the future. Thank you!”
-David Marrin
Tyne & Wear Sport