Design is a hugely important part of your activity marketing campaign and that doesn’t just mean making sure that your logo is in the right place on the page or that it looks attractive to your boss.
If you look at the communication plans we’ve written for each of the 29 activity segments then you’ll see that each of the segments relates to different brands. For example Paula (26-35, less well off) likes Argos, whereas Elaine (56-65, better off) likes John Lewis.
If you look at these two adverts then you’ll notice that the style of design is very different. Argos uses much brasher colours, more text and images on the page, less empty space and talks a lot about value. Whereas John Lewis uses calm, elegant colours, with plenty of empty space and focuses on luxury. In order to run an effective activity marketing campaign you need to make sure your designs match with the style that your audience relates or aspires to.
How we can help with design work
We don’t just provide you with a design service, we also make sure that any design work is in line with best practice for effective activity marketing campaigns, making sure that your marketing materials have an increased chance of achieving your campaign goals.
Getting the brief right
Writing a good brief is an incredibly important stage in developing good design. This is where you explain to the designer:
- Who your audience is
- What you want the marketing materials to achieve (e.g. convince people to sign up to your marketing list or attend a taster session)
- When you need the work done by
- What your budget is
To help you with this you can download our design brief – the template we work from when doing any new project.
A major part of the service we provide for our clients is about getting the brief right. We talk through with our clients what they want to achieve throughout their whole campaign, and then look at how the piece we’re designing for them can help them achieve their overall goals.
We use the communication plans we’ve written to understand what motivations and barriers the target segment faces, what tone of voice to use for the text and what style of design to use. As experts in sport and activity marketing we know exactly what works and what doesn’t for each segment.
The design
Once you’ve got the brief right the next stage is to make sure that the design actually matches what you need, which means you need to be working with talented designers; thankfully the designers we work with are some of the best in the business.
Here are links to some examples of design work we have produced for clients:
Project costs
Because of all the extra support we provide we are often more expensive than just hiring a designer or design agency. However, because we specialise in sport and activity we don’t need to start from scratch with our research each time, so we’re cheaper than most social marketing agencies.
If this added value isn’t of use to you and you already know exactly what you want and exactly how you want it to look then you may be better working directly with a designer or design agency.
Examples of recent project costs:
- 6 posters, including original concepts, 3 rounds of revisions, print and delivery – £4400 (excl. VAT)
8 page brochure, print run of 300 – £1680 (excl. VAT)
