- Use what works. Marketing campaigns have been shown to be the 2nd most effective way to increase participation (1st is empowering local communities).
- Increase participation dramatically. 70% of people we contacted became more active in our most recent campaign.
- Don’t worry about your marketing. We take care of everything in your campaigns, so you don’t have to.
- Make your campaigns targeted. We use our planning tools to identify who your audience is, where they live and how they communicate. We then use the appropriate media for each audience, as part of our 4-stage activity marketing campaigns.
- Keep things simple. We won’t confuse you with marketing-speak, everything’s explained in everyday language.
- Use best practice. Our campaigns meet the 8 criteria of effective marketing laid down by the National Centre for Social Marketing.
- Link up with your existing projects. Our campaigns have four stages in order to link members of the public with the ideal activity for them.
Campaign services
Our campaign services include:
- Writing
- Tele-marketing
- Direct mail campaigns
- Websites
- Email marketing campaigns
- Campaign planning
- Design
- Door drops
You can hire us to do any of these separately, or any combination of them.
How we run campaigns
To run an effective activity marketing campaign for you we help in various ways:
- Identifying the right audience. We work with you to identify exactly what target segment you should be reaching to achieve your participation objectives.
- Setting SMART objectives. Underneath the overall campaign objective are smaller milestones and objectives to be reached, and we’ll work together to identify what these should be.
- Identifying what to say. Different people respond to different messages, and we’ll use our research to identify what messages will resonate with your audience.
- Getting the message out there. We’ll analyse your audience to see which communication channels will be most effective (e.g. direct mail, posters, flyers, website, email, SMS, adverts, PR, referrals).
- Superb project management. We are PRINCE2 accredited and have a comprehensive project management system.
- Monitoring results. We’ll track campaigns so you know what’s worked and what needs improving on.
“Make Sport Fun have done a fantastic job. I don’t know anyone else who could have done it. John is the person I go to when I want a problem solved.
“In comparison to other leaders in physical activity social marketing they are the only one who has impressed me. They have delivered beyond expectation, on time and to budget – overcoming difficult obstacles that have been thrown their way.”
-Jo Foster
National physical activity team, Department of Health (Now Macmillan Cancer Research)