Increase participation with our marketing campaigns or learn how to run campaigns yourself with our marketing training.
Sports marketing campaigns
- Use what works. Marketing campaigns have been shown to be the 2nd most effective way to increase participation (1st is empowering local communities).
- Increase participation dramatically. 70% of people we contacted became more active in our most recent campaign.
- Make your campaigns targeted. We use our planning tools to identify who your audience is, where they live and how they communicate. We then use the appropriate media for each audience, as part of our 4-stage activity marketing campaigns.
Learn more about sports marketing campaigns
Sports marketing training
- Learn what works for us. We’ve run dozens of campaigns. Don’t go through the pain of learning everything yourself, let us show you what works.
- Learn what works for others. As well as running campaigns ourselves we study activity marketing campaigns from round the country and around the world, so you can learn what’s working for others.
- Learn what resources can help you. There are lots of resources available online, some are even free. We’ll tell you where to find them.
Learn more about sports marketing training
“John has a fantastic ability to mix great enthusiasm with superb subject knowledge. He has a track record for making things happen, firstly with Everyday Sport and secondly with the Promoting Activity Toolkit.
“John is great to work with as he always takes people with him, consulting widely and actively listening to both colleagues and customers alike. It is therefore not surprising that his projects have been so well received and acknowledged by the sporting community.”
-Simon Badman
Communications and Knowledge Manager, Sport England (Now Head of communications, YMCA England)