07776 103 785 john@makesportfun.com

Here are a few free resources to help you with engaging inactive people.

 

Book

Make Sport Fun book

This is our book written in an easy digestible, no jargon format. The Make Sport Fun book  is everything we know about running engagement programmes in an easy-to-read e-book. It contains all the information you will need to plan and implement an effective engagement campaign. Read all about the methods and tools that work for us and adapt them for your own organisation. The book also contains lots of examples and case studies to give you inspiration.

COMING SOON.

Talk at your conference (free)

Do you have a conference or networking meeting coming up? We can deliver a free presentation on How to Engage Inactive People.

During this presentation you and your attendees will learn:

  • Why it’s hard to engage inactive people
  • The 2-step process that works for us
  • How to target the right audience (e.g. women, over 65s, people from lower socio-economic groups and people with Long Term Health Conditions)
  • How to use the right marketing tactics, messages and imagery

We’ll also cover several case studies of how this has been used in practice, and the results it gets and there is time for Q&A.

John has given this talk at meetings and conferences for Energise Me (formerly Sport Hampshire & IOW), Active-In, London Sport, Active Norfolk, and dozens of other organisations and it always gets excellent feedback (9/10 on average). 

The full talk is 1 hour, though it can be shortened to fit your schedule. This is aimed at sports development and public health teams, and is not appropriate for sports clubs. 

“Many thanks again for your excellent presentation at our National Conference last week.  As you could tell from the level of interest and questions it generated, it went down extremely well with the network.” Paul Jarvis, Head of Sport and Health, StreetGames

Get in touch.

How to Engage Inactive People – Email course

Take our free email course to learn how to engage inactive people. It covers 

  • Why it’s hard to engage inactive people
  • The 2-step process that works for us
  • How to target the right audience (e.g. women, over 65s, people from lower socio-economic groups and people with Long Term Health Conditions)
  • How to use the right marketing tactics, messages and imagery

It also includes several case studies of how this has been used in practice.

Sign up for email course.

Segmentation

Sport England have produced a fantastic segmentation model which can help you to identify who should be your target audience and where they are.

We’ve written a short segmentation email course which teaches you about the segmentation, why it’s useful and how to use it.

Sign up for email course.

Photo library (free)

There are thousands of royalty free photos for you to use to promote sports and activity campaigns. These include photos from Sport England, NHS, Department of Health, Sustrans and England Netball.

Try now.

Additional photo library from NHS

 

Move_More

How to market activity to cancer survivors (free)

We ran a very successful marketing project for Macmillan Cancer support on how to market activity to cancer survivors. This report highlights the campaign process and includes all the key research and insights we were able to give to Macmillan. Also included are all the marketing materials we developed for them including letters, presentations, posters and leaflets.

Download report.

Direct mail letter (free)

We have collated information on what motivates each segment to take part in activity and the barriers that they face. This is particularly helpful when writing a direct mail letter as detailed in our workshop or book.

Top_10_waysTop 10 Ways to Increase Participation in Sport and Activity (free)

If you’re looking for ways to increase your participation in sport and activity, then look no further.

We’ve analysed 12 research reports from key sources based on millions of pounds of research and identified the top 10 ways to increase participation. We’ve then added in case studies showing where each tactic has been implemented and we’re making it all available for free in this easy to read pdf report.

Download report.

Email newsletter

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