Facebook Lead Ads makes it easy for people to register
Facebook Lead Ads is a new option in Facebook Ads that makes it easy for people to register their interests. The way Lead Ads works is that people just have to click sign up, and they’re shown a pop up form on Facebook. The name and email address fields in the form are pre-populated, as Facebook already knows those details. Then all they have to do is click submit. That’s it! It’s so simple. Here’s an example of how Lead Ads looks on a walking campaign. 
Step 1 – someone sees the ad in their Facebook news feed
Step 2 – they click on the sign up button and are shown this form on Facebook, with the information pre-filled
Step 3 – they click submit and they’re done. They have signed up, and their information is available for download from Facebook.
Facebook Ad webinar
If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.