Comments on: Do people read your emails? http://www.makesportfun.com/howto/do-people-read-your-emails/ Marketing campaigns and training for sport and activity. Fri, 06 Jan 2012 17:41:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Ainsworth http://www.makesportfun.com/howto/do-people-read-your-emails/comment-page-1/#comment-84 John Ainsworth Fri, 27 Nov 2009 16:36:50 +0000 http://www.makesportfun.com/howto/do-people-read-your-emails/#comment-84 Julian - saw you tried this out in this weeks e-newsletter already. Do let us know how it works for you. Julian – saw you tried this out in this weeks e-newsletter already. Do let us know how it works for you.

]]> By: John Ainsworth http://www.makesportfun.com/howto/do-people-read-your-emails/comment-page-1/#comment-83 John Ainsworth Fri, 27 Nov 2009 16:36:24 +0000 http://www.makesportfun.com/howto/do-people-read-your-emails/#comment-83 That's a great idea Helen. I recently set that up for myself - linking Google Analytics with my email newsletter, which really helps when figuring out what's working. Look forward to hearing what difference it makes to your clicks when you try more adventurous subject lines. That’s a great idea Helen. I recently set that up for myself – linking Google Analytics with my email newsletter, which really helps when figuring out what’s working.

Look forward to hearing what difference it makes to your clicks when you try more adventurous subject lines.

]]> By: Helen Baldry http://www.makesportfun.com/howto/do-people-read-your-emails/comment-page-1/#comment-82 Helen Baldry Fri, 27 Nov 2009 16:33:06 +0000 http://www.makesportfun.com/howto/do-people-read-your-emails/#comment-82 Thanks - I think I'll try some more adventurous subject titles for our newsletter. On another website I work on we have click tracking in the CMS so we can tell how many clicks we've had from the newsletter which is quite useful. Thanks – I think I’ll try some more adventurous subject titles for our newsletter. On another website I work on we have click tracking in the CMS so we can tell how many clicks we’ve had from the newsletter which is quite useful.

]]> By: John Ainsworth http://www.makesportfun.com/howto/do-people-read-your-emails/comment-page-1/#comment-81 John Ainsworth Thu, 26 Nov 2009 18:22:18 +0000 http://www.makesportfun.com/howto/do-people-read-your-emails/#comment-81 Yeah - there's really not a lot of time to get their attention there. Would be interested to see how much time people spend looking at subject of emails before deciding whether to open them or not. Would bet it's about 1/10 - 1/2 a second. Yeah – there’s really not a lot of time to get their attention there. Would be interested to see how much time people spend looking at subject of emails before deciding whether to open them or not. Would bet it’s about 1/10 – 1/2 a second.

]]> By: Julian Pratt http://www.makesportfun.com/howto/do-people-read-your-emails/comment-page-1/#comment-80 Julian Pratt Thu, 26 Nov 2009 15:39:55 +0000 http://www.makesportfun.com/howto/do-people-read-your-emails/#comment-80 Hmm - have always made bespoke subject lines for each weekly email just for fun like "Welcome to the West Yorkshire Sport Weekly Bulletin - Bringing sport into the future" or "Welcome to the West Yorkshire Sport Weekly Bulletin - Courses and events calendars updated!. But its obvious now that that buries the teaser at the end of a lot of bumf. Will make it snappier sooner in future. Hmm – have always made bespoke subject lines for each weekly email just for fun like “Welcome to the West Yorkshire Sport Weekly Bulletin – Bringing sport into the future” or “Welcome to the West Yorkshire Sport Weekly Bulletin – Courses and events calendars updated!.

But its obvious now that that buries the teaser at the end of a lot of bumf.

Will make it snappier sooner in future.

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