Comments on: The 4 stages of an effective activity marketing campaign http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/ Marketing campaigns and training for sport and activity. Fri, 06 Jan 2012 17:41:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The 4 stages of an effective activity marketing campaign | Note to self http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/comment-page-1/#comment-486 The 4 stages of an effective activity marketing campaign | Note to self Fri, 06 Jan 2012 17:41:14 +0000 http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/#comment-486 [...] http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in Uncategorized by leapb4ulook. Bookmark the permalink. [...] [...] http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in Uncategorized by leapb4ulook. Bookmark the permalink. [...]

]]> By: John Ainsworth http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/comment-page-1/#comment-301 John Ainsworth Mon, 28 Mar 2011 09:47:27 +0000 http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/#comment-301 Thanks Paul. Glad it was helpful. Love the look of Netwalking - what a lovely idea. Much better than networking at a conference room. I've updated the link for the NHS Choices page - thanks for pointing that out! Thanks Paul. Glad it was helpful.

Love the look of Netwalking – what a lovely idea. Much better than networking at a conference room.

I’ve updated the link for the NHS Choices page – thanks for pointing that out!

]]> By: Paul Hunt http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/comment-page-1/#comment-300 Paul Hunt Sat, 26 Mar 2011 10:00:28 +0000 http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/#comment-300 Great post John and put in way that I can relate to as its a dilemma I'm currently experiencing whilst promoting my new walking product, Netwalking. So I definitely agree about the way you use the right language. BTW I think the link for NHS Choice has got distorted , it goes to another of your pages rather than their website. Great post John and put in way that I can relate to as its a dilemma I’m currently experiencing whilst promoting my new walking product, Netwalking. So I definitely agree about the way you use the right language.
BTW I think the link for NHS Choice has got distorted , it goes to another of your pages rather than their website.

]]> By: John Ainsworth http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/comment-page-1/#comment-134 John Ainsworth Wed, 12 May 2010 12:25:02 +0000 http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/#comment-134 Hi Martin, That's exactly right - I've adapted the effective AIDA (Attention, Interest, Desire, Action) model for sport and activity campaigns based on what works most effectively in sport and activity campaigns. Another benefit of explaining it in this way is that this language is more suited for the non-marketers among us (most people in sport and activity). In answer to your point about trial I think another important point is that there's a big difference between someone repeating once, and doing it every week for years. By keeping up communication with these people we can help people to repeat again and again. John Hi Martin,

That’s exactly right – I’ve adapted the effective AIDA (Attention, Interest, Desire, Action) model for sport and activity campaigns based on what works most effectively in sport and activity campaigns. Another benefit of explaining it in this way is that this language is more suited for the non-marketers among us (most people in sport and activity).

In answer to your point about trial I think another important point is that there’s a big difference between someone repeating once, and doing it every week for years. By keeping up communication with these people we can help people to repeat again and again.

John

]]> By: martin http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/comment-page-1/#comment-133 martin Wed, 12 May 2010 11:01:46 +0000 http://www.makesportfun.com/howto/4-stages-of-effective-activity-marketing-campaign/#comment-133 I think you've just embellished the (very) old retail routine of 'Awareness,Trial,Repeat' (ATR). As almost any retailer will tell you, 'awareness' is fairly straightforward to achieve; 'trial' is always the tricky one, but provided that goes well 'repeat' will usually happen. I think you’ve just embellished the (very) old retail routine of ‘Awareness,Trial,Repeat’ (ATR).
As almost any retailer will tell you, ‘awareness’ is fairly straightforward to achieve; ‘trial’ is always the tricky one, but provided that goes well ‘repeat’ will usually happen.

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