Are you frustrated with how to reach and engage inactive people?

Are you tired of running your promotion with posters and leaflets, only to have the same active people turn up to your sessions?

You can use modern marketing techniques such as Facebook Ads to engage inactive people into your activities with little effort. You can reach thousands or tens of thousands of your exact audience.

But how do you learn how to do this?

The issue with all of this is that there’s loads to learn about how to do this, and about what kind of messaging works and it would be really easy to make mistakes and waste budget on the wrong approach.

The Facebook Ads interface is highly complex, with hundreds of settings and options. There are a few combinations of those settings which work for engaging inactive people, and many that aren’t right for you.

People pay us thousands or tens of thousands of pounds to research how to engage these audiences through Facebook Ads and to run campaigns for them. So we’ve been able to develop a system that works reliably for engaging inactive people into physical activity schemes like this.

By taking this online course, you will learn how to reach the inactive people you want through Facebook Ad campaigns, and how to engage them in your activities. We will cover systems to allow you to automate this process so you can do this even if you have limited time. We will also cover how to make this cost-effective, so you can do this even with a limited budget.

The course isn’t tens of thousands of pounds. Thank goodness! It’s only £490 + VAT.

By taking this online course, you will learn how to reach the inactive people you want through Facebook Ad campaigns, and how to engage them in your activities. We will cover systems to allow you to automate this process so you can do this even if you have limited time. We will also cover how to make this cost-effective, so you can do this even with a limited budget.

“We really enjoyed the training, and the whole team is really motivated to put it into practice. We’ve got our first Facebook promoted post live already. A lot of times you attend training and it’s really boring. At the end of the day you think “well I’m not getting that time back.” But this really wasn’t like that. It was really valuable and practical.”

– Alison Burford, Sport and Health Manager, Vision Redbridge

Your instructor

John has been running campaigns to engage inactive people in sport and activity for 13 years.

He was Campaigns Manager for Sport England, running their campaigns to engage inactive people. Then in 2008 he set up Make Sport Fun to continue that mission of supporting councils, CSPs, NGBs, charities and other organisations delivering physical activity sessions for inactive people.

He is certified by the Chartered Institute of Marketing, has run marketing campaigns for over 100 organisations in sport and activity and has engaged over 20,000 inactive people through those campaigns.

Based on this experience he created a training workshop. Up till now he has been delivering it in person and trained over 2000 people. To make it even more accessible he has made it into this online course.

What’s not included?

This course doesn’t cover how to engage teenagers, as we’ve not developed a process that is effective for engaging that audience yet.

Facebook Ads don’t work for those aged 75+, so that’s not included in the course. However there is information on how to engage over 75s through direct mail.

There is nothing in this course on how to create posters and leaflets. We have found that these aren’t effective, so we don’t teach about how to use them.

Who’s this not for?

This training course shows you how to use these techniques, but it can’t do the set up for you. So this course is appropriate for those who want to learn and are willing to put in the work to implement this process. It will take work, though we’ll be with you every step of the way.

This also isn’t for anyone who wants to stick with the “comfortable” but ineffective approach of using posters and leaflets. These are modern, proven techniques, and they’re probably different to what you’re doing right now. 

We expect that you’ll love this training programme! If you are unsatisfied with your purchase, contact us in the first 30 days to tell us what you are unhappy with. If we can’t put it right then we will give you a full refund. We’ve never had anyone ask for a refund, but we certainly don’t want unhappy customers.