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Social marketing campaigns for sport and activity

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Home > Sports

What do women want?

Written by John Ainsworth on October 29, 2009 - 0 Comments
Categories: Research, Sports

According to PRO-ACTIVE South London Schools survey there is a need in south London for the additional provision of these sports for women and girls. Ice Skating Dance Swimming Trampolining Horse Riding Gymnastics Badminton Tennis Skiing Football (A full borough breakdown of the PRO-ACTIVE South London Schools survey can be found at www.pro-activesouthlondon.org/research)

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YOU are invited to take part in a film

Written by John Ainsworth on October 29, 2009 - 0 Comments
Categories: Sports

Take part in the ‘Memory Marathon’ On Saturday November 7th 2009, artist Simon Pope will walk a 26 mile route around the five Olympic host boroughs. Over 100 local people will accompany him along short sections of the route, sharing their personal memories of the Olympics and Paralympics. The whole event will be filmed and [...]

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Sports and business – what can we learn?

Written by John Ainsworth on October 6, 2008 - 0 Comments
Categories: Sports

Image via Wikipedia Although I do borrow some techniques from social marketing I actually think sports marketing can learn more from small business marketing. We’re all about getting people using your small service again and again. You provide a service for someone who wants to compete, lose weight, have fun, meet people, etc. and they [...]

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Where to get great photos

Written by John Ainsworth on April 16, 2008 - 0 Comments
Categories: Sports

The right photo can make all the difference when you’re trying to make your marketing stand out. But where do you go to get that ideal photo? As part of my quest to make sport fun, easy and popular I’ve set it up so you can access all the best sites for sport marketing photography [...]

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    Make Sport Fun have provided an excellent service and a fantastic tool in the promoting activity tool kit which adds value to the physical activity agenda. They have always works to tight deadlines and have provided first class communication. They are a pleasure to work with and I would highly recommend the service they provide. — Sarah Quilty (Regional Physical Activity Manager, East Midlands)

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