The term social marketing is doing the rounds at the moment. It seems to be the next big thing, and I’ve heard some managers who don’t know much about it throw the term around to impress people. Social marketing is not running a big advertising campaign. It’s about deciding what you want people to do [...] Read more »
Fun, easy and popular
The basis of my work is to get more people to play sport by making it fun, easy and popular. Hence the name – MakeSportFun. That lovely, but what does it mean? Why am I so set on this? After all, some people say that health promotion isn’t fun – it’s a serious matter. It’s [...] Read more »
Getting opinions
One of the keys to good marketing is to find out what your customers are thinking. Luckily, nowadays you can do research much more easily and cheaply. I tend to do most of my research online, and my favourite survey tool is surveymonkey. It’s easy to set up, easy to use and it’s free. There [...] Read more »