We will shortly be releasing a new, improved version of the planning tool on www.promotingactivity.com. The existing planning tool has already allowed people to target their marketing and interventions effectively and precisely without needing a big budget or a GIS team. The new planning tool will continue to allow people to target their work using [...] Read more »
New improved planning tool coming soon!
Categories: Promotingactivity.com, Resources, Social marketing
Social marketing – why?
According to Active People statistics 6.93 million people do enough activity to benefit their health. However 22 million people would like to do sport more often. There’s a disconnect here. 15 million people want to do more sport but don’t. So why don’t they? According to the research that we’ve been doing with the Futures [...] Read more »
Categories: Social marketing
If everyone’s at it . . .
Here’s a great case study of the popular element of making something fun, easy and popular. Of course you have your own moral code, of course you do, your own sense of right and wrong, just as MPs do. So imagine you park your bike in a bike-shed. A sign says: no graffiti. On your [...] Read more »
Categories: Social marketing, Support
Nudge
I recently finished Nudge, a book by economists about how to get people to change their behaviour. Before you drop off to sleep let me say – this book is fantastic. The main point of the book (paraphrased) is as follows: Since people don’t think very hard about the choices they make, it is a [...] Read more »
Categories: Social marketing
Fun, easy and popular
Anyone who’s spent much time around me has probably heard me harp on about making activity fun, easy and popular. Why do I say that so often? Here comes the science part – it’s been proven by hundreds of studies that if you can increase the perceived benefits, improve the self-efficacy of the audience and [...] Read more »
Categories: Social marketing
Trying to make sport fun for girls
Some teenage girls can think of little worse than getting sweaty and unkempt after an enthusiastic sports session. But the Swindon School Sports Partnership is making great leaps in making sport fashionable for those who dread PE. “We want exercise to be part of life after they leave school. Sometimes if parents aren’t active then [...] Read more »
Categories: Case Study, Research, Social marketing
Making sense of it all for you
Every week I read about two dozen marketing blogs, a marketing book and a few research reports, I listen to 3 podcasts. I have google alerts set up for various sports marketing terms. I watch webinars on various topics and I also subscribe to a plethora of email newsletters. My goal is to make sense [...] Read more »
Categories: Social marketing
10 copies of big pocket guide to social marketing
I picked up some copies of the big pocket guide to social marketing for a presentation I was doing – it’s a really good guide from the National Social Marketing Centre to get you started in social marketing and to use when explaining social marketing to others. However I didn’t need all of them, so [...] Read more »
Categories: How to, Social marketing, Support
Make Sport Fun – play by the rules
It seems the Australians are following the same philosophy as I am with my Make Sport Fun business. We should all do our best to Make Sport Fun. I’ve just heard that our friends down under are running a national campaign encouraging parents to make sport fun and play by the rules. Minister for Sport [...] Read more »
Categories: Case Study, Social marketing
Making sport fun requires training for parents
As many people as are inspired by the Olympics this summer there will undoubtedly also be complaints of anxiety and stress from young athletes wanting to quit sports. Parents and coaches can make youth sports a fun, learning experience or a nightmare, according to sport psychologists at the University of Washington. But to achieve the [...] Read more »
Categories: Case Study, Research, Social marketing
