Moments ago we took the wrapping paper off an amazing new email marketing tool feature called Worldview. It’s an entirely new way to see the results of your email campaigns, it’s totally addictive, and I think you’re going to love it. What is Worldview? Do something enough times, no matter how amazing, and you become complacent [...] Read more »
Find out who’s using your website
Google analytics is a free web analytics package, and it’s also a fantastic one. It can show you how many people are visiting your website, where they’re from, how long they’re on your site for and much more. This can help you to understand what parts of your site to put effort into, and therefore [...] Read more »
Update all your social media networks at once
Facebook, Twitter, LinkedIn. Do you feel you should be using all these social media networks to promote activity, but can’t find the time? Well there’s a great little web service called ping.fm which I’ve started using recently. It allows you to update your status on all these and more at once. Simply go to ping.fm [...] Read more »
Appear top on Google for free
If you enter your club/ facility into Google Maps directory then you can appear top for certain Google searches. This is free and easy to do. This can make you appear top for location-specific searches. For instance if you put in Kung Fu NW6 2NR then the top result is a map of London showing [...] Read more »
Find a club and play the game
The FA has launched a brand new film to inspire players to join a club and be a part of the nation’s favourite game. Its designed to encourage people to get up out of their seat and get involved in eleven-a-side football. You can see the video embedded below or by visiting the FA’s YouTube [...] Read more »
YouTube for sport
One good trick for getting people to use your sport’s group’s website is to add interactive materials for visitors. One of the best ways to do this is to create a YouTube channel and upload video tutorials, short shows, commercials or other videos. Research predicts that growth of online video consumption will grow 72% each [...] Read more »
Blogging for sport
Blogging for sport Some bloggers would call what they do on a daily basis “sport.” There is a commitment required to maintain a good blog that is similar to the commitment needed to become a top notch athlete or a responsible exerciser. For blogging to be effective as a marketing tool for your sports club, [...] Read more »
Using technology to get better PR
If you want to get better press for your sport then building a relationship with journalists is a great place to start. In which case you need to look at them as a target market, and provide them with something of value so that they see you as a valuable resource. This is completely different [...] Read more »
wix.com for easy websites
I’ve just discovered a new way to quickly make attractive widgets for your own site. It’s called wix.com and it allows you to build in Flash without knowing anything about programming or hiring a programmer. To test it out I revamped the Projects section of the Make Sport Fun websites. Have a look and see [...] Read more »
Digital marketing in sport seminars
Are you a sports company or organisation looking for insights into how other similar enterprises have developed their online presence? Digital Horizons 2012 are running a series of 6 seminars in the South East (Brighton and Windsor) using a case study approach and looking at: why sports and cultural enterprises in the South East have [...] Read more »
