Here’s a guest post from David Haas about physical activity and cancer. Many people are under the misconception that those with cancer are required to rest as much as possible and avoid over doing it. In the past, doctors did inform their cancer patients to stay in bed, not do anything strenuous and to take it [...] Read more »
What is sports marketing?
We’re a sports marketing agency. Sport marketing is the process of getting someone who wants to play sport to know what’s available and link them with a chance to try it. But it’s not always done right. Let me explain how sports marketing is normally done with a story. Arthur is a great friend of mine. [...] Read more »
What if you don’t like team sports?
When I was at primary school we played football. We played before school, in morning break, in lunch break and after school. And that was fine. I was ok. When I was at secondary school it was rugby, hockey or cricket. And that was fine. I was ok. Then when I was 14 my mate [...] Read more »
Does the NHS logo help?
I was talking to a client about some recent testing they did for a stop smoking campaign. They found that when people saw posters about a stop smoking campaign without the NHS logo they assumed that they would have to pay for the service, and that the 0800 number was a scam. As soon as [...] Read more »
Email campaign send time isn’t important
A review by Email Vision has shown that email campaign send time might not be as important as previously thought. Time has long been held as an important consideration as to when to press the send button for your email campaign. There are many blogs and discussions about timing and when the right time to send [...] Read more »
Safely increasing participation through social media
I was running a social media workshop recently and there was a presentation on ‘Safely increasing participation through social media’ from NSPCC and the Black Country Safeguarding forum. A few key points they highlighted about using Facebook were: set up to attract followers not friends (so you don’t see details of participants private lives that you shouldn’t know [...] Read more »
Top 50 Blogs Every Personal Trainer Should Read
Anthony Hanley of nursepractitionerdegree.org has made a list of the top 50 blogs every person trainer should read, and we’ve made the list. Check it out. Read more »
Ogilvy & Mather advert
1,900 word ad “How to create advertising that sells” written by David Ogilvy that ran in newspapers in the 60’s and 70’s for Ogilvy & Mather. Read more »
Almost nothing worthwhile is easy
“Almost nothing worthwhile is easy, and it’s hard to just jump in and be good at something difficult right off the bat…The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses.” John Gruber in Cutting That Cord Read more »
Olympic legacy is like my sister’s friend Luke
The Olympic legacy is like my sister’s friend Luke. Rachel (my sister) was organising a night of music for charity and at my brother’s birthday dinner she kept talking about Luke and his amazing guitar skills. Her boyfriend, who also plays the guitar and who was sat next to her at the time, wasn’t best [...] Read more »