Updated and improved communication plans
The communication plans have been updated and improved and are now live on promotingactivity.com. The communication plans are by far the most used part of www.promotingactivity.com. And for good reason – they’re fantastic. They’re based on the Sport England and Department of Health segmentation – the most advanced segmentation work this country has ever seen. [...]
Life Events and Their Impact on Women’s Physical Activity
This article examines the associations between life events in young, middle age and older women and changes in their physical activity levels. (The Research File, Canadian Fitness and Lifestyle Research Institute) Full report
11 Compelling Reasons Why sports should Work with Women and Girls
In this factsheet, WSFF illustrates the benefits to sports bodies of working with women and girls, focusing on the business case and opportunity that women’s sport represents. (Women’s Sport and Fitness Foundation, UK) Download the Factsheet
Physical Activity for All: Understanding Inclusion
The project studied the barriers that prevent or limit people from being physically active and the supports or facilitators that help to overcome barriers and encourage an active lifestyle. (Alberta Centre for Active Living, Canada) Physical Activity for All: Understanding Inclusion: Summary Report
Seasonal Variations in Physical Activity
A recent literature review identified 37 studies that have examined the issue of seasonal variation and concluded that seasons and day to day fluctuations in the weather do, indeed, have an important impact on physical activity behaviours. (Canadian Fitness and Lifestyle Research Institute) Read more
Women’s Sport and Fitness Foundation factsheets
WSFF has produced a series of free, downloadable fact-files. These include Sport insight factsheets, a comprehensive analysis of how women participate, and are involved in, various sports. (Women’s Sport and Fitness Foundation) Read more
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