One good trick for getting people to use your sport’s group’s website is to add interactive materials for visitors. One of the best ways to do this is to create a YouTube channel and upload video tutorials, short shows, commercials or other videos. Research predicts that growth of online video consumption will grow 72% each [...] Read more »
Blogging for sport
Blogging for sport Some bloggers would call what they do on a daily basis “sport.” There is a commitment required to maintain a good blog that is similar to the commitment needed to become a top notch athlete or a responsible exerciser. For blogging to be effective as a marketing tool for your sports club, [...] Read more »
Using technology to get better PR
If you want to get better press for your sport then building a relationship with journalists is a great place to start. In which case you need to look at them as a target market, and provide them with something of value so that they see you as a valuable resource. This is completely different [...] Read more »
Great, cheap marketing training
I went to a fantastic seminar yesterday on Engaging New Audiences Through Social Media.It was run by Tourism South East, South East Media Network and SEEDA. It included a general training session from Ai Digital and a case study from UK Sailing Academy. To find out more about these particular series of seminars see here, [...] Read more »
10 copies of big pocket guide to social marketing
I picked up some copies of the big pocket guide to social marketing for a presentation I was doing – it’s a really good guide from the National Social Marketing Centre to get you started in social marketing and to use when explaining social marketing to others. However I didn’t need all of them, so [...] Read more »
How to reach your goals (especially if your goal is to get people playing sport)
Whenever I do any marketing the first thing I do is to write a plan. The old adage holds true – fail to plan and you plan to fail. Well, I was once taught that in order to get to where you want to be you only have to do 4 things: Figure out where [...] Read more »
Why most advertising doesn’t work and what you can do about it
Image via Wikipedia Mark, the Manager at Harlow Leisure centre, hasn’t got as many people playing squash as he’d like. So he decides to hire Tim, an expensive salesperson. He pays Tim a small fortune – £2000 for the week. On Monday Tim heads out into Harlow. On Friday Mark asks him what he’s done [...] Read more »
Social Marketing made easy
The term social marketing is doing the rounds at the moment. It seems to be the next big thing, and I’ve heard some managers who don’t know much about it throw the term around to impress people. Social marketing is not running a big advertising campaign. It’s about deciding what you want people to do [...] Read more »
How can google ads help you?
How can Google ads help you hit your targets? Maybe it can’t. But if getting more relevant people to a page on your website will help you reach your goal then Google ads is the way forward. I’m running 2 Google ad campaigns at the moment. One is for a Lithuanian online bag shop and [...] Read more »
Google Local
Google search has gone universal and local is the new thing in town. To try it out go to Google Maps and enter your location and a sport or activity. You’ll see a map showing the clubs, facilities and shops for that sport. Fantastic right? Makes it easy for people to find where to go [...] Read more »