07776 103 785 john@makesportfun.com

What’s a good Facebook ad headline?

According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded...

This Girl Can campaign relaunches

As you’ve probably heard – the new This Girl Can campaign launches this Friday. Sport England have conducted more research, developed new insights, taken new pictures and made a new film. The new film will be on TV from Friday, and will also be shared on...

Posters and leaflets don’t work

A lot of people in sport and activity use posters and leaflets for their marketing, but that doesn’t mean they work.  Posters and leaflets are out of date. They’re not effective, and they’re not the safe option. Why don’t they get results: You can’t...

Finding inactive people who want to get active

If you want to focus on those segments who are common in your area, are inactive and would like to be more active then use the system below. Go to the Sport England segmentation tool Choose segments from the menu at the top Choose dominant segments Choose your area...

Grant funding has just got easier!

Grant funding can be time consuming, difficult and very frustrating. Below are some top grant funding tips from 4Grants: The dos Do read the guidelines. If you don’t meet a funder’s eligibility criteria, don’t waste your time applying. Do learn as much as you can...