4 stages of effective activity marketing campaign
Anyone who’s heard me talk will have heard me explain the 4 stages of an effective activity marketing campaign. But I thought I should re-emphasise them here on the website. These are not something that I invented, but rather something that I discovered. I have researched dozens and dozens of activity marketing campaigns. Some of [...]
Something for nothing
Volunteers are clearly motivated by something other than pay. Understanding those motivations can help organisations to make the most of their volunteer resource. (NZIER, NZ) Read more
Using A/B testing to boost your email response
Many of you may have already had a chance to run A/B tests on your campaigns, however if you haven’t, you will find that its a very effective way to maximize your campaign results and learn about your subscribers. Secondly, it ensures that the message the majority of your subscribers receive is the most relevant [...]
Do people read your emails?
People are busy – and if you’re using an email newsletter as part of your marketing machine then you want to make sure they open it and read it. However on average only 20-40% of people will open any email newsletter. Here I explain how I increased the percentage of people opening the Make Sport [...]
West Yorkshire leading the Google calendar revolution!
Julian Pratt at West Yorkshire Sport is leading the way in the Google Calendar revolution. He’s got 5 different organisations in West Yorkshire to set up Google Calendars of events and courses taking place in West Yorkshire. All that information now appears automatically on the West Yorkshire Sport website – www.westyorkshiresport.co.uk, and on the Promoting [...]
Find out who’s using your website
Google analytics is a free web analytics package, and it’s also a fantastic one. It can show you how many people are visiting your website, where they’re from, how long they’re on your site for and much more. This can help you to understand what parts of your site to put effort into, and therefore [...]
Update all your social media networks at once
Facebook, Twitter, LinkedIn. Do you feel you should be using all these social media networks to promote activity, but can’t find the time? Well there’s a great little web service called ping.fm which I’ve started using recently. It allows you to update your status on all these and more at once. Simply go to ping.fm [...]
New and updated communication plans
I’ve said it before – and I imagine I’ll say it again – Sport England’s segmentation work is fantastically useful for understanding your audience, what they want, why they want it, when they want it, how to tell them about it. When I was working at Sport England I wrote a series of communication plans [...]
Appear top on Google for free
If you enter your club/ facility into Google Maps directory then you can appear top for certain Google searches. This is free and easy to do. This can make you appear top for location-specific searches. For instance if you put in Kung Fu NW6 2NR then the top result is a map of London showing [...]
How to build your own website
At Make Sport Fun we build our websites in house using WordPress – here I explain how you can install your own WordPress website from scratch in under 4 minutes. Go to www.bluehost.com and click on sign up now. Bluehost is one of the most popular WordPress hosting systems out there, and a very good [...]
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