Grant funding can be time consuming, difficult and very frustrating. Below are some top grant funding tips from 4Grants: The dos Do read the guidelines. If you don’t meet a funder’s eligibility criteria, don’t waste your time applying. Do learn as much as you can about a funder before applying and tailor your application to [...] Read more »
Email is great …but you can’t beat the personal touch
Email is a marketers dream. It’s quick, there’s no costly postage and it is more effective than the telephone. Or is it? Many companies now choose email as the ‘best’ medium for campaigns, with the view that it’s so much easier to get people to respond by email. You can be ‘corporately clever’, you can [...] Read more »
Who likes playing which sports?
If you want to figure out which segment likes which activity then you can now use the spreadsheet on the strategic section of the promoting activity site, it’s number 5 on the list and is labelled as “percentages of people doing each activity”. You can use this to figure out which segment to promote your activity [...] Read more »
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the art and science of appearing high on Google rankings. We obviously want to appear high on Google in order to get more visitors to our websites. This is important because there are lots of people searching for where to do sport, fitness or activity. As an example of how [...] Read more »
Been seeing these QR codes everywhere? We explain
You might have seen one of these codes recently and been wondering what it is. It’s a QR code (abbreviated from Quick Response code). This is a type of code made up of black modules arranged in a square pattern on a white background. The technology has seen frequent use in Japan; and is fast becoming popular in the [...] Read more »
The magical speaking tube
I’ve realised something recently, and I’m a little ashamed to think that it hadn’t occurred to me before. There’s a communications device which has enormous power to get more poeple active. In a recent campaign we ran it led to 70% of people we communicated with attending a new activity class. And what is this [...] Read more »
Top tips to promote walking to school
Every October Living Streets’ Walk to School Month brings schools from across the world together to promote walking to school. The British Heart Foundation National Centre has looked at common barriers to walking to school and put together a range of tips to support teachers and other professionals in overcoming these barriers and encourage active travel [...] Read more »
Top 10 tips for promoting health walks
You know the benefits that health walks bring. You know that, once people come along, they tend to be hooked and come back. However, it isn’t always easy to reach the right people. Different schemes have devised different ways of promoting themselves successfully. Some of the best examples are given in this article. http://www.wfh.naturalengland.org.uk/results.asp?key=2335|0|42710633981142|p|1063|0&parentkey=2335|0|42710633981142|p|1063|0 Read more »
The 4 stages of an effective activity marketing campaign
Anyone who’s heard me talk will have heard me explain the 4 stages of an effective activity marketing campaign. But I thought I should re-emphasise them here on the website. These are not something that I invented, but rather something that I discovered. I have researched dozens and dozens of activity marketing campaigns. Some of [...] Read more »
Something for nothing
Volunteers are clearly motivated by something other than pay. Understanding those motivations can help organisations to make the most of their volunteer resource. (NZIER, NZ) Read more Read more »