Finding inactive people who want to get active

If you want to focus on those segments who are common in your area, are inactive and would like to be more active then use the system below. Go to the Sport England segmentation tool Choose segments from the menu at the top Choose dominant segments Choose your area...

Grant funding has just got easier!

Grant funding can be time consuming, difficult and very frustrating. Below are some top grant funding tips from 4Grants: The dos Do read the guidelines. If you don’t meet a funder’s eligibility criteria, don’t waste your time applying. Do learn as much as you can...

Who likes playing which sports?

If you want to figure out which segment likes which activity then you can now use the spreadsheet on the strategic section of the promoting activity site, it’s number 5 on the list and is labelled as “percentages of people doing each activity”. You...

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the art and science of appearing high on Google rankings. We obviously want to appear high on Google in order to get more visitors to our websites. This is important because there are lots of people searching for where to do sport,...