In a recent speech Andrew Lansley (Secretary of State for Health) made it clear that the Change4Life campaign will NOT be coming to an end, contrary to rumours that have been flying around. The quote from him is pasted in below, and you can read more on the Change4Life supporters newsletter or the full transcript [...] Read more »
Change4Life – 60 active minutes advert
The Change4Life 60 active minutes commercial is out there on our screens at the moment. If you haven’t seen it then you can catch it on YouTube here. Read more »
Change4Life update
Now nearly two-thirds of mums (63%) have heard of Change4Life, and over three quarters (77%) recognise the Change4Life logo. The survey also revealed that nearly three-quarters of mums (74%) have seen the Change4Life TV ads. And more people are remembering them too, with 73% now saying that they stuck in their minds. But the good [...] Read more »
Change4Life update
The latest Change4Life update has come out from the central Change4Life team. Some of the key findings are that at the end of February 57% of the public have heard of Change4Life, and 63% of mothers have heard of it. For the full performance statistics click here . There are now numerous resources for helping [...] Read more »
Change4Life is coming
This week we have another guest post from the Change4Life team. Change4Life is the English movement for moving more, eating a bit better and living a lot longer. I’ve written about it before, and I’m a big fan. This is becuase it aims to make activity and eating well fun, easy and popular. It’s quite [...] Read more »
Calling all volunteers to help England Change4Life
This week’s post is from a guest author – the Change 4 Life team from the Department of Health. Change4Life is a new mass movement aiming to improve children’s diets and levels of physical activity. Millions of children face an increased risk of diabetes, cancer, heart disease and depression in later life because of their [...] Read more »
National healthy lives campaign – how it can help you
The Department of Health have been working on a national campaign for 2 years now. What they’ve found is that people don’t want the government telling them how to live their lives (what a shock) but would appreciate a health department supported people’s movement (enter music from The Life of Brian . . . ) [...] Read more »