“Mrs Peters is going to Pilates still and finds that she is really feeling stronger in her body.  Also she is looking at going to a few more classes so have given her some more information.” Quote from Viv (one of  our phone team), about someone she’s been helping to get active. Viv helped Mrs [...] Read more »

Overview It’s not a formal school-club partnership. There is no written agreement and no set deliverables or expectations. But while the partnership between Manurewa Swimming Club and Manurewa Central School is low-key—it’s worked well for a very long time. The partnership is backed by enthusiasm and commitment from both sides. The school gains invaluable coaching [...] Read more »

I ran a workshop in Durham recently. Part of it was about how to write a headline which gets a great response rate. Everyone worked in groups to come up with ideas – then at the end they all voted on which headline would get the best result. The winning vote was for: Free activity [...] Read more »

Using the information from some promotingactivity.com workshops I ran in West London, Fusion Lifestyle team and Hounslow Borough Council set up a series of programmes to encourage women back into exercise. Community Sports Development Manager Jo Valks explains “the results have been fantastic! All the classes were really well attended and spinning has now been fully [...] Read more »

I wrote a letter to get the over 50s active in a recent campaign, and learned that with one change I could double my results and get twice as many over 50s active for no extra cost. The letter was based on the research from the promoting activity toolkit, it spelt out the key benefits [...] Read more »

Mary Brown is the Head of Marketing at Aquaterra Leisure – they do some fantastic marketing work at Aquaterra and we’re lucky enough to have a case study from her of a project they ran which got 2000 new swimmers into swimming lessons. What is a project/ class/ group Aquaterra has run which has been [...] Read more »

Burgess Park in Southwark was one of the contenders for a £2 million grant from the Mayor of London, and the council knew they needed to do something special to get the money. Southwark Council know from research that their residents are keen Facebook users and that thousands of members already belonged to Southwark-related groups. [...] Read more »

I was at the London physical activity meeting to explain the Top 10 ways to increase participation. During my workshop people were debating how to get GPs to promote activity. There were cries from all round the room of how hard it was, how they were only interested in money and how there was no [...] Read more »

Lucy Peirce has won an award from the London FA for her football development work in Haringey. So I thought I’d find out what she has to teach us. The bulk of her work has been about women and girls in Haringey and there are two main themes which have worked for her. Firstly – [...] Read more »

Activity Sheffield, (Sheffield City Council) has recently enjoyed great success in the Fir Vale area of the city with its Blastoff youth football programme – a Football On Your Doorstep initiative for 11 – 16 year olds. The programme is core funded by an Area Based Grant from Sheffield City Council, with additional funding from [...] Read more »