Global Games are one of the world’s biggest suppliers of Sport and Marketing games and attraction. I’m a big fan of the work that they do, and use their equipment whenever I’m organising a participation event. Here’s an example of how they helped Access Sport stage a brilliant event. BRIEF The Millennium Square hosted Sports Jam 2009 [...] Read more »

Northumberland Sport wanted a new email template for their new Olympic related project. They came to us with the brief of keeping the look and feel of their current email marketing template but with an Olympic look. We used images which would instantly evoke thoughts of the Olympics without using any of the registered symbols [...] Read more »

Recently we’ve been working on a project for Macmillan Cancer Support. They want to know how to promote activity to cancer survivors over the age of 50. There are 4 key pieces of information we need to know in order to promote activity effectively to this audience. What activities they want to do. What their main motivations [...] Read more »

Surrey Golf recently decided to test out Twitter to help them increase participation and have had some fantastic results. This was surprising to me because most people in sport and activity have had much better results with Facebook. I asked Richard Shaw from Surrey Golf to give me an update on what’s worked for them [...] Read more »

Daniel Kemp (Natural England‘s National Website Manager) recently managed a Facebook campaign for Natural England. I was lucky enough to have a chance to catch up with him recently. To learn how to run Facebook campaigns yourself take a look at our social media marketing training. Here is his account of how the campaign went. Proposal 6 [...] Read more »

“Mrs Peters is going to Pilates still and finds that she is really feeling stronger in her body.  Also she is looking at going to a few more classes so have given her some more information.” Quote from Viv (one of  our phone team), about someone she’s been helping to get active. Viv helped Mrs [...] Read more »

Overview It’s not a formal school-club partnership. There is no written agreement and no set deliverables or expectations. But while the partnership between Manurewa Swimming Club and Manurewa Central School is low-key—it’s worked well for a very long time. The partnership is backed by enthusiasm and commitment from both sides. The school gains invaluable coaching [...] Read more »

I ran a workshop in Durham recently. Part of it was about how to write a headline which gets a great response rate. Everyone worked in groups to come up with ideas – then at the end they all voted on which headline would get the best result. The winning vote was for: Free activity [...] Read more »

Using the information from some promotingactivity.com workshops I ran in West London, Fusion Lifestyle team and Hounslow Borough Council set up a series of programmes to encourage women back into exercise. Community Sports Development Manager Jo Valks explains “the results have been fantastic! All the classes were really well attended and spinning has now been fully [...] Read more »

I wrote a letter to get the over 50s active in a recent campaign, and learned that with one change I could double my results and get twice as many over 50s active for no extra cost. The letter was based on the research from the promoting activity toolkit, it spelt out the key benefits [...] Read more »