Communities on the move: Improving active living in rural North Carolina
The Fit Together Grant Program concluded in 2009. By detailing the impetus for the project, outlining key insights resulting from the initiative, and documenting each of the five rural Fit Together projects in case study format, this report is designed to assist rural communities in promoting active living. (North Carolina Blue Cross Blue Shield Foundation, [...]
Bowling and Bouncing in Hillingdon
Below we describe how Hillingdon Council used promotingactivity.com to support their funding bid. With the help of funding from the London Development Agency’s Play Sport London programme, the Sports Development team at Hillingdon Council was able to launch two new activity programmes – ‘Bounce Back to Fitness’ (trampolining) and ‘Bowled Over’ (indoor cricket). The funding [...]
Love2 2010 programme – interim report
I’ve talked about the Love2 programme before – because I think it’s a great programme which we can all learn from. They’ve also released an interim report for the 2010 programme. Girls and women in London are on average 10% less likely than men to take part in sport and physical activity and although this [...]
Hounslow Helps Women Back Into Exercise
Below we describe how Fusion Lifestyle used promotingactivity.com to support their funding bid on behalf of Hounslow Borough Council. With the help of funding from the London Development Agency’s Play Sport London programme, a Fusion Lifestyle team working on behalf of Hounslow Borough Council has recently been able to set up a series of programmes [...]
Boxing Into Shape in Hammersmith and Fulham
Below we describe how Hammersmith and Fulham Council used promotingactivity.com to support their funding bid. A team from Hammersmith and Fulham Council has recently been successful in setting up a women’s boxing programme, after receiving funding managed by PRO-ACTIVE West London and sourced from the London Development Agency’s Play Sport London programme. The proposal for [...]
Case Study: Adults take their physical activity on the road
WEST LAFAYETTE, Ind. – New public health research by a Purdue University professor could help shed light on how the environment can influence physical activity, especially when it comes to where people live. “We are not just measuring physical activity, but we are linking it to a location using small activity monitors and global positioning [...]
Getting Men Over 35 Back Into Exercise Through Football
Even though demand for over-35s football is in clear demand, and with the average male having ever-growing time commitments, there is concern over their stamina, fear of injury and the qualities of the facilities in question. Consequently, not-so-young men tend to drop out of 11-a-side football. FootballREPLAY has been created to make it easier and [...]
Lessons in sustainability
It’s a big challenge to launch a successful community recreation or sporting initiative: but it’s an even bigger challenge to keep it going. A sustainable programme doesn’t just happen, it has to be well planned, led, promoted and supported. It needs the flexibility to change. And it is very likely that new partners and investors [...]
Segmentation – Getting to Know Your Potential Customers
The London Borough of Richmond upon Thames (LBRUT) Sport and Fitness Service is working towards the Government Standard for Customer Service Excellence. One of the criteria is Customer Insight, which, among other things, focuses on “the importance of developing an in-depth understanding of your customers”. We have not extensively used segmentation as a tool, but [...]
Older People are Staying Active in Ealing
Active Ealing are the sports and physical activity team at Ealing Council. Below we describe how they used promotingactivity.com to support their funding bid. The Active Ealing team at Ealing Council recently applied to Pro-Active West London for a share of the funds made available through the London Development Agency’s Play Sport London programme. The [...]
Share your thoughts..