07776 103 785 john@makesportfun.com

How to engage thousands of inactive women

In the past year we ran 2 campaigns that engaged over 1500 inactive women between them. Facebook Ads was the main tool we used for this, so I’ve explained here why Facebook Ads is so effective for engaging women. We can reach most women through Facebook 67.7% of...

Engaging disabled people using Facebook ads

Yorkshire Sport Foundation have a project called Creating Connections, which helps disabled people to get active. They have 3 officers working in the project, and they were spending about half their time working with partners (e.g. physios) to engage more disabled...

How Facebook Lead Ads works

Facebook Lead Ads makes it easy for people to register Facebook Lead Ads is a new option in Facebook Ads that makes it easy for people to register their interests. The way Lead Ads works is that people just have to click sign up, and they’re shown a pop up form on...

What’s a good Facebook ad headline?

According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded...

Why Your Facebook Ads Aren’t Working

Facebook ads are incredibly powerful, but they aren’t magic. Many people using Facebook ads have unrealistic expectations that ads will or should always work or that they should be easy. While Facebook gives us all of the tools we need to be successful, there are...

This Girl Can campaign relaunches

As you’ve probably heard – the new This Girl Can campaign launches this Friday. Sport England have conducted more research, developed new insights, taken new pictures and made a new film. The new film will be on TV from Friday, and will also be shared on...