07776 103 785 john@makesportfun.com

How Facebook Lead Ads works

Facebook Lead Ads makes it easy for people to register Facebook Lead Ads is a new option in Facebook Ads that makes it easy for people to register their interests. The way Lead Ads works is that people just have to click sign up, and they’re shown a pop up form on...

What’s a good Facebook ad headline?

According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded...

Why Your Facebook Ads Aren’t Working

Facebook ads are incredibly powerful, but they aren’t magic. Many people using Facebook ads have unrealistic expectations that ads will or should always work or that they should be easy. While Facebook gives us all of the tools we need to be successful, there are...

This Girl Can campaign relaunches

As you’ve probably heard – the new This Girl Can campaign launches this Friday. Sport England have conducted more research, developed new insights, taken new pictures and made a new film. The new film will be on TV from Friday, and will also be shared on...

What images to use in your promotion?

Images are very important in promoting your activity. That’s what catches peoples eye in the first place. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. So what images should you use in your promotion? Through lots of...

Posters and leaflets don’t work

A lot of people in sport and activity use posters and leaflets for their marketing, but that doesn’t mean they work.  Posters and leaflets are out of date. They’re not effective, and they’re not the safe option. Why don’t they get results: You can’t...

Messages to engage inactive people

48% of inactive people want to be more active, so you don’t need a complicated message in order to engage them. What we’ve found to work is making it easy for them to get started. So what’s the right message to use in your marketing to get that across? The...

Building Activity Levels Across Bucks

Active Bucks is a project run by the Bucks County Council public health team, aimed at increasing activity participation for all, but particularly amongst inactive people and those not meeting CMO guidelines. The public health team at Bucks County Council recently...