Sportscotland launch one of the first community sport hubs
The community sports hub concept is a new innovative approach to the delivery of community sport, aimed at providing more opportunities for communities to engage in an active healthy lifestyle and is a key part of the Scottish Government’s 2014 Games Legacy Plan. Each hub will focus on the needs of the particular local community, [...]
Ping-pong points the way to ensure London 2012 legacy
St Pancras Station recently provided a glimpse of how London 2012 might best be used to encourage more sporting participation. Throughout the station’s concourses, amid the hurried din of rush hour, was the clicking of ping pong balls against bat and table. Commuters faced Olympians, as Ping! London was launched, a new initiative bringing table [...]
Paddington Recreation Ground
Here’s a good use of a free taster session voucher by Nuffield Health at Paddington Recreation Ground. I was approached by someone in the park who offered me a free taster session for their newly refurbished gym. He then took my contact details and tore off the other half of the voucher for me to [...]
Gloves Boxing Club
I picked up this good example of a flyer from a local boxing club yesterday. Really simple, and focussed on driving people to their taster session. It gives you details of how to book your free trial by phone and by email. It actually doesn’t give you the address, which is an interesting approach. I [...]
British Gas swimming campaign
Here’s a great email newsletter from British Gas about a swimming promotion they’re running. It’s attractive, simple, personalised, the design matches all their existing advertising and drives people to actually try out this activity. They’ve got links to find where you can go within the email itself, which makes it simple. And there’s a call [...]
Communities on the move: Improving active living in rural North Carolina
The Fit Together Grant Program concluded in 2009. By detailing the impetus for the project, outlining key insights resulting from the initiative, and documenting each of the five rural Fit Together projects in case study format, this report is designed to assist rural communities in promoting active living. (North Carolina Blue Cross Blue Shield Foundation, [...]
Bowling and Bouncing in Hillingdon
Below we describe how Hillingdon Council used promotingactivity.com to support their funding bid. With the help of funding from the London Development Agency’s Play Sport London programme, the Sports Development team at Hillingdon Council was able to launch two new activity programmes – ‘Bounce Back to Fitness’ (trampolining) and ‘Bowled Over’ (indoor cricket). The funding [...]
Love2 2010 programme – interim report
I’ve talked about the Love2 programme before – because I think it’s a great programme which we can all learn from. They’ve also released an interim report for the 2010 programme. Girls and women in London are on average 10% less likely than men to take part in sport and physical activity and although this [...]
Hounslow Helps Women Back Into Exercise
Below we describe how Fusion Lifestyle used promotingactivity.com to support their funding bid on behalf of Hounslow Borough Council. With the help of funding from the London Development Agency’s Play Sport London programme, a Fusion Lifestyle team working on behalf of Hounslow Borough Council has recently been able to set up a series of programmes [...]
Boxing Into Shape in Hammersmith and Fulham
Below we describe how Hammersmith and Fulham Council used promotingactivity.com to support their funding bid. A team from Hammersmith and Fulham Council has recently been successful in setting up a women’s boxing programme, after receiving funding managed by PRO-ACTIVE West London and sourced from the London Development Agency’s Play Sport London programme. The proposal for [...]
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